Scouse Style

You've only got to look at some of the horrendous articles that come out around Grand National time to see what the general media take on scouse style is. I get quite cross on this point so I won't labour it too much but basically: yes, some girls get it wrong. Lots of them get it beautifully right, but that doesn't allow journalists to snark as much so obviously it doesn't get as much press coverage. I get even more cross on the subject of London-based media prejudice towards the North and Liverpool in particular. We're still bashing away against the tired stereotypes - strangely enough, not everyone here is a curly-permed work-shy criminal who is obsessed with the Beatles and football. (We do say "calm down" though.) I may be slightly biased but it's an amazing city; vibrant, fun, friendly and somewhere I'm very proud to call home. Come and visit for the weekend: I will buy you a drink.

So, scouse style. It's hard to sum up succinctly but perhaps it's best described as more is more, unless it comes to fabric, when less is often more. Fashion here is bold and quite trend-led and people invest a lot of time, effort and money in it. Dressing down doesn't really happen. The standard outfit for nights out seems to be a pricey looking skimpy dress, skyscraper heels, big hair and lots of makeup. Everything is cranked up a notch and the effort people put in to look their best is incredible.

This line, taken from a video at the new Museum of Liverpool, sums it up hilariously.

Go shopping on a Friday or Saturday and this is what you'll see:

Picture from this article on the Liverpool Echo website

No shame in it - rollers are practically a status symbol now. They're marking quite clearly that they're going on a big night out. A big night demands big hair and you can't get the right effect if you start it at 5pm, can you? I'm quite fond of the sight now but I still can't get my head round that other great Liverpool trend of going out in your pj's.

You've probably already noticed this if you've read the blog before but none of what I've been talking about is exactly my sort of style. My basic problem is that I can't be bothered. I don't even brush my hair before going to work most of the time and I prefer the pale and interesting look to lashings of fake tan and makeup. Plus I would always rather have the extra hour in bed than spend an hour getting ready in the mornings. Luckily I don't look like too much of a tramp without makeup.

As for clothes, I just don't have the body or inclination to buy and wear the mini bodycon dresses or extremes of fashion that are in vogue. So you might not find me identifying with girls who dress like that but I can certainly admire them for it. Slouchy jumpers and flats might be far more me but I still class myself as a Liver Bird at heart. It's a melting pot of a city after all. I don't mock the roller girls for spending £200 on a dress for one night out and they don't mock me for wearing bizarrely patterned vintage ensembles. Anything goes.


Erk I look uncomfortable here. Mum was playing photographer and doing the usual "Look at the camera Alex. Stop staring at the floor Alex. Smile!" thing.



Jumper - Be Beau @ Matalan
Shorts & brogues - River Island sale
Necklace - H&M
Badge - courtesy of the museum, obv.